10 emotions
10 shades of pink

We present 10 Emotions, 10 SHADES OF PINK. An art exhibition where we reflect on the reality experienced by patients and their family members in the cancer diagnosis and treatment process by exploring ten emotions. Find out more at the Serrería Belga Cultural Space.

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10 emotions
10 shades of pink

Anxiety, Confusion, Hope, Serenity, Sadness, Fear, Joy, Guilt, Strength, Confidence.

We’re commemorating a decade of partnership and collaboration in the fight against cancer: Solán de Cabras Spring and AECC.

Ten installations that embrace the ten phases of the disease, sharing the feelings of individuals experiencing this life journey. Patients, family members, and anyone else facing this transition. A moving emotional exploration that touches hearts.

WORKS

These creators share an emotional journey with us through ten captivating pieces that show us their interpretations of the emotions. These are ten unique perspectives, ten intertwined stories, a journey that illuminates our souls and connects us with creativity in its fullest expression. This encounter reveals what it means to be a human being in all its beauty and depth.

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Anxiety

RAQUEL BUJ Fashion designer and architect, investigator of organic materials and integral recycling. Her work contemplates the interplay between ways of dressing and the new social and cultural visions of the 21st century.   INSTALLATION   A second skin that shows us the agitation and convulsions of anxiety, but also the human metamorphosis from the perspective of pain and frustration, a second skin as a form of protection and a way of escaping to other emotions.   Technique and materials: Body shape interpreted with organic biomaterials, natural and recycled elements. Craftmanship and 3D printing.

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Confusion

BOA MISTURA Multidisciplinary team with its roots in graffiti (2001, Madrid). Its work is mostly developed in the public space, at the crossroads of graphic design, architecture and mural painting.   INSTALLATION A series of prisms that form a labyrinth where visitors can wander through the sections. A walk between the boundaries of confusion and the discovery of the exit, through a startling comprehension of the lived experience. Technique and materials: Recycled methacrylate and iridescent pink vinyl.

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Hope

JOAN FONTCUBERTA Artist, teacher, essayist, critic, and curator and disseminator of Spanish art, specialising in photography, uses his installations to reflect on the society in constant change of the 21st century. INSTALLATION Eighteen thousand photographs taken in recent months document a hopeful perspective of humans. Close-ups of the facial geography of 18,000 individuals, a series of unique features with a unifying effect. Technique and materials: Photography montage 8 metres wide and 3 metres tall.

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Serenity

ANTONI AROLA Designer of a series of light fixtures that have gone on to become classics in Spanish design history. In recent years, he has ventured into lighting experimentation through sophisticated installations and urban projections. INSTALLATION ‘Reflexions’ is an experimental series that evokes spaces with ‘holographic’ effects to transfigure the surrounding atmosphere. The gentle and subtle rhythm of the shapes in movement transports the visitor to a sensation of calm and serenity. Technique and materials: Tulle fabric, radial spotlights, motor, and steel plates.

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Sadness

MAYICE Architects and designers Marta Alonso and Imanol Calderón create immersive lighting atmospheres, light fixtures, and ethereal living spaces suffused with poetry. INSTALLATION Two separate transparent pieces set in opposition representing the fragility and laxity of human suffering during the process of sadness. Technique and materials: Glass blown at the Royal Glass Factory in La Granja, Segovia.

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Fear

IADE Prestigious Spanish design school in operation for over 60 years. Student Sofía Bonilla designed and spearheaded the entire creative process, assisted by fellow students Paula Calero and Lola Bourboin. Marisa Santamaría commissioned the project with the selected design talents. INSTALLATION Human-sized organic space in the form of a spiral that a person can enter briefly and then exit. It represents a transition from fear to other possible emotions. Technique and materials: Completely handcrafted execution. The materials include ‘medula’ vegetable fiber, mycelium, and virgin merino wool.lana virgen merina.

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Joy

ALBA DE LA FUENTE Digital creator in the space where architecture, interior spaces, and everyday objects converge. Author of surreal and evocative settings situated on the line between the digital and the physical spatial vision. INSTALLATION Recurring images in movement that enclose the viewer in a tunnel that leads them to the stressful sensation of guilt. The real and physical connection is an armchair (collaboration with JOQUER) as a symbol of an intimate refuge in which to take shelter, rediscover oneself, emerge from the darkness. Technique and materials: 1-Projected digital piece. 2-Armchair produced in collaboration with JOQUER as a unique experimental piece.

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Guilt

ALBA DE LA FUENTE Digital creator in the space where architecture, interior spaces, and everyday objects converge. Author of surreal and evocative settings situated on the line between the digital and the physical spatial vision. INSTALLATION Recurring images in movement that enclose the viewer in a tunnel that leads them to the stressful sensation of guilt. The real and physical connection is an armchair (collaboration with JOQUER) as a symbol of an intimate refuge in which to take shelter, rediscover oneself, emerge from the darkness. Technique and materials: 1-Projected digital piece. 2-Armchair produced in collaboration with JOQUER as a unique experimental piece. See the work

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Strength

GRACIAS GRECIA María Fabuel, Elisenda Muns, Pedro María Fabuel, Elisenda Muns, Pedro Lipovetzky Creative studio specialising in the development of installations and exhibitions where the digital and the physical worlds intermingle to create spaces for reflection. INSTALLATION Lighting installation that represents strength, with its intensity responding in real time to the presence of people standing in front of it. A visual metaphor of how we can offer energy when we get close to the people who need us. Technique and materials: Interactive installation made up of LED tubes and sensors that detect movement and the number of people who enter the circle they form.

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Confidence

MAYICE Architects and designers Marta Alonso and Imanol Calderón create immersive lighting atmospheres, light fixtures, and ethereal living spaces suffused with poetry. INSTALLATION Two handmade glass pieces that fit together snugly as a symbol of confidence after the trauma of sadness. Technique and materials: Glass blown at the Royal Glass Factory in La Granja, Segovia, with the masters…

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SOLIDARITY EXHIBITION IN THE STREET

Limited edition

Anxiety

We have a special edition this year that encompasses the ten emotions.

Through these ten emotions, we reflect on the reality experienced by patients and families in their journey through cancer diagnosis and treatment.   Find the one that you most identify with.   100% of the proceeds will be donated to the Spanish Cancer Association.

Buy

Limited edition

Confusion

We have a special edition this year that encompasses the ten emotions.

Through these ten emotions, we reflect on the reality experienced by patients and families in their journey through cancer diagnosis and treatment.   Find the one that you most identify with.   100% of the proceeds will be donated to the Spanish Cancer Association.

Buy

Limited edition

Hope

Este año, contamos con una edición especial que comprende 10 emociones. A través de estas 10 emociones, reflejaremos la realidad vivida por pacientes y familias en su camino de diagnóstico y tratamiento del cáncer.   Encuentra aquí la que más te identifique. El 100% de los beneficios irá destinado a la Asociación Española Contra El Cáncer

Comprar

Limited edition

Serenity

We have a special edition this year that encompasses the ten emotions.

Through these ten emotions, we reflect on the reality experienced by patients and families in their journey through cancer diagnosis and treatment.   Find the one that you most identify with.   100% of the proceeds will be donated to the Spanish Cancer Association.

Comprar

Limited edition

Sadness

We have a special edition this year that encompasses the ten emotions.

Through these ten emotions, we reflect on the reality experienced by patients and families in their journey through cancer diagnosis and treatment.   Find the one that you most identify with.   100% of the proceeds will be donated to the Spanish Cancer Association.

Comprar

Limited edition

Fear

We have a special edition this year that encompasses the ten emotions.

Through these ten emotions, we reflect on the reality experienced by patients and families in their journey through cancer diagnosis and treatment.   Find the one that you most identify with.   100% of the proceeds will be donated to the Spanish Cancer Association.

Comprar

Limited edition

Joy

We have a special edition this year that encompasses the ten emotions.

Through these ten emotions, we reflect on the reality experienced by patients and families in their journey through cancer diagnosis and treatment.   Find the one that you most identify with.   100% of the proceeds will be donated to the Spanish Cancer Association.

Comprar

Limited edition

Guilty

We have a special edition this year that encompasses the ten emotions.

Through these ten emotions, we reflect on the reality experienced by patients and families in their journey through cancer diagnosis and treatment.   Find the one that you most identify with.   100% of the proceeds will be donated to the Spanish Cancer Association.

Comprar

Limited edition

Strength

We have a special edition this year that encompasses the ten emotions.

Through these ten emotions, we reflect on the reality experienced by patients and families in their journey through cancer diagnosis and treatment.   Find the one that you most identify with.   100% of the proceeds will be donated to the Spanish Cancer Association.

Comprar

Limited edition

Confidence

We have a special edition this year that encompasses the ten emotions.

Through these ten emotions, we reflect on the reality experienced by patients and families in their journey through cancer diagnosis and treatment.   Find the one that you most identify with.   100% of the proceeds will be donated to the Spanish Cancer Association.

Comprar

POINT OF SALE

These ten emotions will also be displayed at selected points of sale. In addition, five public markets in Madrid will join the cause by providing banners to publicise the action and a process for donating to it.

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