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So Blue is the reason why the water is transformed to rock, from the simplest to the most complex mineral, a blue, white and golden stone, becoming the way that Solán de Cabras shows it selfs as part of fashion and healthy lifestyle, trought a biannual magazine where trends and health go hand in hand. So Blue Rocks!
Direction and Production: South and Island
3D Animation: Sergio Tomasa
Sound design: Aimar Molero – Music & Sound Design
Production: Antiestatico
Comissioned by: Mr Freeman




    Top: And other stories Skirt: Jwanderson

    moda1moda2Body: Acne  Shorts: Alexander Wan  Scarf: Acne

    Top: KilianKerner Pants: Marc Jacobs    Sweater: Marina Hoermanseder Slip: Eres

    moda6Top: La perlaswimmwear Skirt: Tim Labenda


    Photograpy: Alex Trommlitz

    Styling: Adelaida Cue Bär @ Nina Klein Agency

    Model: Dalia Günther @ Model Management

    Hair & Make up: AnjaFichtenmayer @ Bigoudi using Mac Cosmetics &Aveda




      “With the goal of connecting water to fashion, the film is conceived as an hypnotizing series of scenes that connect the great outdoors with an intimate portrayal of the model, with water at the root of everything. Through an impeccable art direction in whites, blues and greens and polished sound design, Quiet Water is a slow, contemplative journey to the inner soul –written by Pablo Curto and inspired by the poetry of James Kavanaugh.”Written and Directed by Pablo Curto
      Director of Photography: Juan Santacruz
      Model: Ena Cucek @ Traffic Models
      Production: Antiestático
      Executive Producer: Chalo Bonifacino Cooke
      Styling: Paloma González
      Sound Design: NPPC Estudios
      Digital Postprocessing: Nauzet Gaspar
      Hair & Make up: Cynthia De León
      Production Assistants: Rafa de Labra and Tulio Ferreira




        “Blue underwater city, balance of pyrites, liquid wisdom that knows all, hears all…birth of all places…food of all things”.

        Text Francisco Rojo

        Art Direction  South and Island




          Aziz dress

          moda13Hugo white cotton shirt Tommy Hilfiger shorts

          Marina Rinaldi dress

          Pepe jeans lurextshirt

          DorthoutMees dress

          Team credits:

          Photographer: Martin Sweers @ Unit

          Model: Charlotte @ Future Faces Model Management

          Stylist: Pedro Dias

          Hair & Make-up: Charlotte Niketic for Givenchy and Moroccanoil @ House of Orange




            Top:Trussardi. Short: Manuel Bolaño. Sunglasses:Woodys Barcelona.


            Jacket: American Vintage Pants: Trussardi Top: Bcn Brands Shoes: Maians Pants:Trussardi

            3 Shirt:Trussardi

            moda214 Shirt:Edgar Carrascal Short:Trussardi


            5 Top: American Vintage 
 Pants: Fred Perry Shoes: Nosoloalpargatas

            Photography: Luciano Insua

            Stylist: Ana Perez

            Model: Steff @ Uno Models Barcelona

            Make-up: Ruben Marmo @ Kastell Agent

            Set design: Ida Johansson

            Ph Assistant: Mario Malka, Marc Garcia

            Retouching: Loyal Retouching

            Production: Mr&MrsFocu

            Read more:  Want to go out? Luciano Insua.

            Make your clients your top sellers:




            If we were to speak about what moves an artist to create, we would have to mention a host of emotions. Art is not always seen and valued in the same way by everyone and that’s because, in a design, we find something which we don’t always comprehend. Something that goes beyond the human eye.  There is a very personal bond between the artist and his/her work.

            I don’t believe I could have found a better example to represent this philosophy than Olga Dubovik, a young designer from Angarsk – a small city in Siberia – who, through craftsmanship, decided to materialize her emotions under the name Lubochka.

            Olga’s origins have led her to explore countless ideas over six years, being able to capture that peculiar world which inspires her and which she shows us on her Instagram. – @LubochkaBcn – Through leather swatches and colorful details of pieces which end up being nothing or becoming one of those handmade bags that have managed to enamor a very diverse public.
            In fact, it wouldn’t be odd if we’d run into one of her characteristic handbags while strolling through Japan, Greece, Hungary, Switzerland, Italy, the United Kingdom, Romania, Ukraine, New Zealand, Venezuela, Mexico, South Korea, Indonesia, Hong Kong, Canada, Russia, France or Spain…
            Olga Lubochka as her “way of life”, as the brand grows, changes and evolves along with her.
            We spoke with her so she could tell us about the name “Lubochka”, her work philosophy and the true meaning of letting oneself go.

            SO BLUE: Hi Olga, tell me a little about your origins. Where are you from?
            OLGA: I was born in Angarsk, a small city 50km from Irkutsk.  At 14, I moved to Spain, first settling in Igualada and later in Barcelona. This year I’ve returned to Igualada with a family project.
            SB: How did you decide you wanted to make handbags?
            O: I think I’ve been making leather accessories for six years now. It sort of just happened. Before I knew it, days had flown by and I was still sitting at my sewing machine.

            SB: And in this process of being with your sewing machine, how did you come to choose Lubochka as your brand name?
            O: Lubochka comes from the female name Lubov, which in Russian means Love. It’s also my mother’s name.

            SB: I’ve noticed that each of your handbags has a name (Mashka, Mumudina, Agatha…) is there a story behind this or are they chosen at random?
            O: Well, it depends on the moment, most of them are women’s names. I let myself be guided by what I’m feeling when I’m designing the handbag. There’s no strategy behind it.

            SB: As an artist, you have a great ability to create. Tell me a little about your creative process. What does it entail?
            O: I let myself be guided by intuition, or simply when I feel like it or have the need to create a new model.
            First, an idea pops into my head and it’s there for a while, shaping itself until I begin with some trials. From there, I go perfecting it. It’s true that there are some models which have been in there for a long time and still haven’t seen the light of day. I hope you’ll see them soon.

            SB: Is there something specific which inspires you?
            O: I don’t usually look for a theme and get inspired by it. It’s quite the contrary, something pops up and inspires me. It can be a very small detail. Like a tiny seed growing and forming itself.
            In general, travelling or living experiences inspire me.

            SB: What type of leather do you work with?
            O: The leather I use is usually bovine, both with vegetable tanning as well as chrome. I only work with two tanners from Igualada. They are family businesses with loads of experience in the sector.



            SB: Your handbags are sheer craftsmanship so I suppose there’s not a great team behind them…do you make each bag per request or do you have points of sale?
            O:  At the beginning I did everything per request. Now we have more of a stock, but most of the handbags are made to order for both clients from my online store and clients from stores that sell our bags.

            SB: Who are your bags for?
            O: All sorts of women. I don’t picture one type of profile. I simply design things that I like. And I’ve sometimes been surprised with how different my clients can be. For every woman, there’s a moment in life or an occasion for which she’d like to have a Lubochka.
            SB: Do you have any future challenges?
            O: The challenge is to perfect what I do. Slow, but steady. Lubochka is more of a personal challenge.

            SB: And mixing your personal and professional life…What is the next step for Olga and Lubochka?
            O:  I’m going to be a mum for the second time in July. That is, without a doubt, the next step…I’ll let myself go and I’m sure it’ll be very inspiring.
            TEXT by Virginia Cámus




              Interview with Javier Goyeneche, founder of ECOALF
              Where others saw rubbish, Javier Goyeneche saw resources, raw material, the future, a cleaner future for the coming generations, and a clothing brand with style and values. ECOALF was born in 2009, landed in the USA in 2012 and is now established in 11 countries, including Spain where it is present in 60 multi-brand stores. In five years, this brand of sustainable fashion has found itself in the leading edge of the sector…even more so because, as if recycling plastics, tires, post industrial cotton, coffee and fishing nets wasn’t enough, they have now decided to clean the ocean. “In trash we trust”, states his motto “…we trust in Ecoalf”, we could add.

              The birth of ECOALF coincides with the birth of your son. Was it clear to you that that was the moment to create a better future for him?

              Yes, in fact, the name ECOALF is due to his name being Alfredo. My idea was to create a fashion brand that was truly sustainable and that wouldn’t continue to use the planet’s resources, thus recycling seemed like the best option. When Alfredo was two years old, I began doing some research and the project started to take shape because I realized there were no quality recycled fabrics in the market and the ones that were available, only had a small percentage of recycled material and a very rough texture. So we found ourselves needing to manufacture our own fabric and, from 2010 to 2012, I travelled the world searching for alliances to create this new generation of fabrics, with 70 to 100% of the thread coming from recycled materials and with sophisticated textures.

              Will the future be sustainable or not?

              We are always concerned, thinking about what planet we will leave our children and I like to say it’s better to worry about what type of children we will leave the planet, and I’m referring to education and conscience. It is evident that we are consuming four or five times more natural resources than the planet is capable of generating and, in light of this, we defend, as our manifesto “Tras(H)umanity”, that you can continue to burn, cover or hide the residue you generate, or you can turn it into something positive, into alternative resources. Every new thing should already be sustainable.

              You are a fashion brand, but what lies behind ECOALF is research, research and more research. Is that the main pillar of your work?

              It’s true that there is a lot of R&D in our work process and the first two years, our investments in research were far superior than our invoicing. Little by little, as our invoicing increased, the numbers have started to balance up but it is still our main investment as we continue to broaden the number of materials we use, the fabrics we manufacture, optimizing processes…

              You started recycling plastic bottles and today you manufacture almost 60 types of different fabrics with fishing nets, coffee residues, industrial cotton… we get the feeling that the process is complicated. Could you briefly explain it?

              Every year we make some 15 different fabrics and there is a process with various phases. We could basically say that from the old fishing nets found at port to one of our nylon fabrics, there are seven chemical steps. If we started with crude oil, there would be 16 chemical steps which is why we are saving so much water, emissions and energy. There are many people who don’t know that most fabrics they use come from oil, what we do is return the material to its original state, a polymer, and work from there.

              Within the company’s philosophy is the rule of “you manufacture where you recycle”. Is it a question of savings, logistics or proximity and contact with suppliers, implicating them in the project in a more personal manner?

              The truth is, it’s a mess, it’s financially absurd and logistically nonsensical, but it works. One example, in the first project we carried out in Spain, with tires from Signus (a waste tire management entity), it made no sense to recycle them and send the tire powder to Asia to manufacture flip-flops as it wasn’t coherent with our message of sustainability. So we forced ourselves to look for the waste, and all partners and alliances in proximity to it, so as to complete the process.

              ECOALF works in the USA, Japan and, in Europe, in England, Belgium, Holland, Luxembourg, Germany, Norway, Italy… until now when it has just established itself in Spain. Why is it the last country you’ve reached?

              Several reasons. At first, when the company was launched into the market in 2012, Spain was going through a terrible recession and it was a complicated time to launch any brand. We also believed the message of sustainability would be better received in certain countries and we weren’t wrong. In the USA, for a specific social group, it is a message they clearly relate to, the same goes for Japan. In the north of Europe, the message is variably appreciated…


              Have Spanish consumers surprised you? They are usually accused of not having environmental sustainability.

              But it’s working pretty well because we’re not only geared toward a public who is sensitive to this message. We know well that nobody buys a jacket if isn’t flattering. You can truly like our story, but if the fit isn’t right or you don’t like the color, then you won’t buy it. And, when Harrods asks us for a collection, we know we are competing on the same floor with 50 other brands and we can’t explain our philosophy to the consumer, so we offer products of the highest quality and impeccable design which stand out on their own.

              Has everything ECO become a trend?

              Let’s hope eco is here to stay. The world is moving in that direction and there is sufficient technology nowadays to opt for sustainable alternatives; if you don’t do it, it’s because you don’t want to. This isn’t questioned any more, and companies which don’t follow it will probably have problems in the future.

              Ecological products, however, continue to be luxury articles for a large part of the population. How could this market glitch be solved?

              Two of my obsessions since launching ECOALF have been: ending the idea that what is recycled is cheap and creating clothing with prices that wouldn’t detract from choosing sustainable products. Despite the production being expensive and the fact that many agents are involved, we have realized that the more volume we create, the more costs drop substantially. So, with greater volume and more brands working on this, it would be less expensive for manufacturers to get these types of materials and fabrics and the end result would be more affordable.

              Consumers are also changing and are looking more and more for brands that define them, make them special. Do you think these added values differentiate some brands from others?

              There is a new generation of brands that represent very appreciated social values and with which people relate, that makes them much more loyal, as they feel comfortable. The only true distinction between another product and your own are personal and emotional values to which you relate.

              You’ve worked for Marc Jacobs and LVMH, Apple contacted you to create a line of cases and the actress and coolhunter Gwyneth Paltrow wears and promotes your coats… In Spain, for example, you collaborate with Solán de Cabras. What type of product do you develop with the water brand?

              We’ve spent years talking with them. The possibility has now arisen for us to present a mini collection for Solán de Cabras in Cibeles, disseminating the message that fashion can be pretty while also being responsible.

              You are absorbed in a new project, even more ambitious if possible, which is not only to recycle but to clean the ocean. Tell us a little about it.

              Waste management and recovery channels on land are well known and identified, but it seems the ocean belongs to no one and everything that ends up there just accumulates… A plastic bottle can last almost 400 years floating in the sea! There are parts of the ocean where the plastic problem is very serious and it’s shocking to think that the Hawaiian coasts are covered in plastic every two weeks and that the fish we eat now contain hundreds of plastic and chemical particles.

              I am a sea lover and I thought the best way to bring this plastic back on land was with the help of fishermen, whose trawls even pull out sunken plastic. We’ve encountered great predisposition on their part and, in the pilot project, in Levante, there are currently 204 boats on board. We are testing the types of containers in each boat, the classifying plants at port… The sea project may be the most special and most complicated we’ve been faced with up to now. We’ve been working on it for a year and still have another year to go before its launch, as we will have the fishermen remove the waste from the sea, it will then be classified at port, cleaned, the PET’s polypropylene will be separated as will the polyethylene from the aluminum, turned into flakes, then into polymer and then into thread, fabrics and products. It’s certainly much harder than going to a fair, buying fabric and working with it, but we like to complicate things.

              Text Bárbara Vidal

              Photography Lidia Estepa




              Perhaps Manuela never imagined that the curiosity that led her to move to Spain when she was only 20, would also bring with it her life’s project: Gang and the Wool. A personal project which has allowed Manuela to completely develop her interests in which she combines design and nature. We spoke with her so she could tell us about Gang and the Wool and show us her idyllic work space.

              SO BLUE: Hi Manuela, tell me, what is Gang and the Wool?

              MANUELA: Gang and the Wool began after moving through various design studios and art museums. I have a Masters degree in Art Direction and Exhibition Projects Direction, so for the last few years, before dedicating myself fully to this project, I worked at the Centro de Cultura Contemporánea in Barcelona. Before this, my career in Industrial Design allowed me to move through various design studios in Barcelona, where I had the opportunity to work with a Japanese man in a lighting company, among others.

              I always felt the need to create a personal project that would let me fully develop my interests. That is how Gang and the Wool began, first as a design studio, then later lending a greater importance to the natural elements with which we carried out the projects. I think the end result is a synthesis of everything.

              SB: Your business is currently located in Vallvidrera. Why did you choose this location?

              M: I’m in Vallvidrera, where we’ve lived for the past 13 years. For me, living here is wonderful. We belong to Sarría (Barcelona) as per our postal code but we have all the advantages of living in a small town.


              SB: By the way, your home is in the same space as your business, right?

              M: Yes, I work and live in the same place, which at times seems very complicated, but I see it as a luxury.

              SB: Tell me a little about what activities you carry out at Gang and the Wool.

              M:  We are currently dedicated full-time to decorating weddings and corporate events, but I’m also hired to decorate spaces, photo shoots, advise on Green Trends. I think I’m a very visual person and style is an essential part of my life.

              SB: You make wedding bouquets. How would you define the brides who come to you?

              M:  I love the brides who come to Gang and the Wool, they are fresh, curious and cool individuals who understand nature from a conscious point of view. They value each flower we include in their bouquet or in their wedding décor, I don’t like to include things on a whim or because they are trendy. We work together, hand in hand, and achieve the effect of an authentic party for the five senses, the body and the soul. It’s more than just “decorating”.

              SB: Everything that surrounds you and Gang and the Wool looks like it comes from Pinterest, a dream! How would you describe your style?

              M:  My style is the style of nature. I feel comfortable with it, it moves me and inspires me when working.

              SB: Do you believe your Uruguayan origins influence your style and the work you carry out?

              M:  Yes, I believe the Uruguayan culture is embedded in me, although the elements that most make a mark on me are native to the Mediterranean, and the final result is quite legible here.

              SB: Where does your passion for flowers come from?

              M:  From my mother. She taught me all the secrets of observing and loving flowers, plants, trees…
              We use to dry, plant, tint and search for flowers and herbs. She was always coming up with stuff with her flowers and plants. We had a beautiful garden and plants all around the house.

              SB:  Where do you find inspiration for your work?

              M:  I’m inspired by nature. I work 100% at its tempo and with materials from each season, although I always resort to the great flower market of the world, Holland.

              SB: What happens at Gang and the Wool during the cold season? What is work like during those months?

              M:  For the past two/three seasons, the cold hasn’t really changed things. There are foreigners who would rather come and get married in Barcelona, even in the winter.

              SB: Tell me…what is that beautiful glass house we see in most of your photographs on your social media?

              M: It’s a greenhouse which serves as my place of work. On special occasions, I like to open its doors and offer private dinner and lunch parties, flower workshops, photo shoots, and other activities people propose.

              SB: So , tell us…what would be the perfect bouquet to adorn our house in the summer?

              The variety of flowers available in the summer is greater than other seasons, the colors are so very vibrant. I would no doubt go for an XL bouquet of Ammi Majus which provide freshness to the house.

              SB:  Does Manuela, or rather, Gang and the Wool, have any new objectives in sight?

              M:  Yes, I’m very excited with a project we’ll begin to work on come January 2016 and which we’ve been preparing for some months now.

              Text by Virginia Cámus

              Photography Mireia Niubo, Lara López and Umami Fotografias




              So of late we’ve modified our lifestyles, started eating healthily, dieted, had detox smoothies take over our fridge, left a sedentary life behind, moved on to running and started practicing yoga in all its forms, yet some of us have still not heard about the role of the “Food Coach”. If there is someone who can talk to us about this role and catch us up, then that is Vanessa Losada, a Madrid native who has managed to fuse her two passions: art and nutrition. We spoke to her to find out the importance of creating new feeding habits, achieving a balance between body, mind and our emotions. It sounds good, doesn’t it?
              SO BLUE: Hi Vanessa, where are you from and how did your professional career begin?

              VANESSA: I’m not sure where I’m from… from all over, I think.

              For now, I’m from Madrid, I was born in Madrid and I live in Madrid, although I grew up in the UK.

              My career began in the world of art and creativity. I finished Fine Arts in Berlin and, upon my return, became interested in food as a tool and creative visual arts material. Little by little, the need to utilize food as an element to construct creative concepts began tilting towards the need to utilize food as an element to construct our body, mind, emotions and, of course, our health…

              SB: What are your days like, working on something so specific?

              V: My profile allows me to focus nutrition and health from many angles.

              On one hand, I carry out consults on healthy ecological nutrition for restaurants, caterers, hotels, brands, etc.

              I’m responsible for designing their dishes and menus, running training courses on healthy ecological nutrition and giving them the tools they need to introduce new nutrition and health concepts into their business.

              I also have act as a consultant of health food nutrition and naturopathy.  My job as a Food Coach and nutritionist promotes the personal, physical, and emotional development of my patients and incorporates new eating habits into their lives.

              It is a guiding, consulting and therapeutic process that helps fine tune our listening to and perception of our body. It offers new resources, solutions and tools to work on concrete pathologies, treating illnesses, losing weight, forgetting about diets and recovering balance through conscious eating and a healthy lifestyle.

              SB: How did you become interested in nutrition to the point of turning it into your career?

              V: My beginnings as an artist and designer shifted naturally into the world of nutrition and health.

              At a creative level, I was always interested in themes related to mental and social structures that summaries the essence of human behavior. Food, eating habits, the act of eating and health are part of all of this.

              The desire to learn more about and investigate food, cuisine, nutrition and health, served as a guide to delve deeper every time and finally get educated as a nutritionist, naturopath and physiotherapist.

              SB: Do you believe foods such as quinoa, kale and others that have become increasingly popular, could be helpful to educate people on nutrition?

              V:  Fads don’t educate, they are tendencies that come and go. They are disseminated through imitation. Sometimes they leave a mark on society and other times, they just fade.

              What’s important are not the fads but to be well documented, consult different sources of information and know who is behind the information that is disseminated.

              SB:  Food Coach is a completely new term for me. Tell me about it.

              V: Food coaching has the objective of improving health through nutrition and the development of the patient’s physical, mental and emotional plane. The detoxification of the organism, changing to a healthier diet, incorporating new therapeutic foods and supplements, are all fundamental for reaching the balance we strive to attain.

              In the first appointment, we prepare the patient’s clinical history, run tests on their health in general and study their eating habits. Specific, personal objectives are then designed for the patient and we factor in the difficulties they must overcome in order to achieve them. From this point on, we begin working.

              SB: What type of person attends your Food Coach consultation?

              V: Food coaching is ideal for anyone who wishes to improve specific aspects of their lives, who need a change and are open to personal growth; to re-establish the balance, boost their professional performance, overcome a lack of motivation with regard to eating, work on their lack of commitment to themselves, learn new forms of cooking and nutrition, etc…

              It works well for those with health issues or concrete pathologies or for individuals who simply wish to modify their eating habits in order to prevent possible imbalances.

              It is the definitive solution for those who need or wish to lose weight, overcome emotional problems or recover their self-esteem.

              SB: In what way is our habitual lifestyle affected by changing our eating habits?

              V: Nutrition is everything. It is the “fuel” with which we feed the cells that make up each part of our organism. This fuel must contain the necessary elements for developing all of the organism’s vital functions.

              If the “fuel” is not top quality, whether because it contains a large percentage of toxins or because it lacks the adequate nutrients for the development of these functions: vitamins, minerals, essential fatty acids, amino acids, etc., our health will deteriorate over time and our skin, hair and body will age more rapidly.

              There are several questions we never ask ourselves and they are important to keep in mind: How do we eat? Why do we eat? Where do we eat from? What does eating signify? What is our vital disposition with regard to nutrition?

              Each bite we put in our mouths is not only an element which helps calm an empty stomach, enjoy and nurture us. The ritual of eating implies a series of actions that affect us on a bodily, social, financial and environmental level.

              SB: Changing our diets and educating on better eating is not something easy, but it can be even more difficult with children and older adults. How do we achieve this change?

              V: Working with kids is a more complex and slow process, they are sponges exposed to stimuli that many times generates desires for unhealthy foods.  The key for them is to learn through play, it is the language they understand best and the one we should use to communicate with them. Food coaching for children doesn’t only work through diets and detoxing.

              The objective is to re-educate the child, bringing them closer to food, the vegetable patch and the kitchen through games and fun.

              With older adults, whose eating habits are very set, we work through small modifications to the diets they already follow. Many times, just substituting some unhealthier foods for better quality produce yields important changes. The result, when they see the benefits it brings them, is that they slowly start to get enthused and demand greater changes in their diet.

              SB: We, as a society, are used to eating generic diets, as if we were all the same and ate the same. Do you think this is right?

              V: In the same way that each of us is different, each diet should be different. There is a myriad of “standard” diets that appear and disappear, independently of the foundations on which each is based, my experience has taught me that each person is different and it isn’t a good idea to work with a generalist diet.

              Each person has concrete needs and this is where my responsibility as a nutritionist comes into play. The magic is in knowing how to see and understand who is before you and treating the overall individual, with their intricacies, always trying to stick to the cleanest and most hypotoxic diet possible.

              SB: Are there specific guidelines when creating a diet?

              V: I don’t follow any concrete guidelines, I aim to rebalance the organism’s vital functions, so I therefore always work with personalized diets based on what the patients share with me and what I see they need.

              There is a series of requirements, from my perspective, that we should all follow in order to follow a healthy diet:

              1. Create and incorporate a healthy lifestyle and consumption.

              2. Promote the use of highly nutritional, detoxing and therapeutic foods.

              3. Cook with local produce and ecological crops.

              4. Eliminate industrial foods, genetically manipulated or originating from intensive agriculture.

              5.  Avoid refined products, additives, sweeteners, conservatives and artificial or manipulated fats.

              6. Value health as much as pleasure and sensory enjoyment when changing our eating habits.

              SB: After telling us all about your work, where can we find you to contract your services?

              V: You can contact me through email o by phone 620788763

              More information on Vanessa’s work on

              Text by Virginia Cámus