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News

SOLÁN DE CABRAS KEPT GROWING IN 2017, WITH 2,8 MILLION HECTOLITERS IN SALES

    News

    SOLÁN DE CABRAS CONTINUES WITH “GOTAS DE SOLIDARIDAD” BY SUPPORTING WORLD BREAST CANCER DAY

    Solán de Cabras continues the pink tide of “Gotas de Solidaridad” by supporting World Breast Cancer Day on 19 October

    The brand continues with the “Gotas de Solidaridad” action and its pink bottle by strengthening its commitment to fighting breast cancer through a donation of 2,000 minutes of psychological support via telephone.

    These minutes of personalised psychological attention to patients and their family members come in addition to the 24,000 already donated by the company in 2016.

    The action, developed jointly with the Spanish Cancer Association, continues the work of raising the visibility of the personal experience of women who have had breast cancer.

    Madrid, 17 October de 2016.- Next Wednesday, 19 October, is World Breast Cancer Day, a date observed each year to demonstrate society’s commitment to the fight against this disease and to show support to women sufferers and their family members.

    Solán de Cabras wants to be present again this year by offering its support to these people in their daily lives. To do so, it has strengthened the collaboration agreement it has had for three years with the Spanish Cancer Association (AECC) with a donation of 2,000 minutes of psychological assistance through the specialised telephone line of the AECC.

    These minutes are in addition to the 24,000 the brand already donated last April following the launch of its famous pink bottle and the ‘Gotas de Solidaridad’ campaign. An initiative through which it successfully engaged consumers as participants in its commitment to this project through social media. To date, the donation of Solán de Cabras to this service has made it possible to take over 3,000 telephone calls.

    On this occasion, the “’Special Reserve’ of Mineral Waters” is supporting World Breast Cancer Day and continuing the daily fight against this disease faced each year by the more than 63,000 women who suffer from it. Additionally, it is continuing to work towards its goal of raising the visibility of the people who collaborate in the fight against cancer and the importance of psychological support for overcoming the disease. To do so, it has created new video testimonials of women who have lived through this experience and managed to overcome it thanks to the support of their families and of the volunteers who provide psychological support through the Association’s help line.

    “For us, the ‘Gotas de Solidaridad’ project is a demonstration of our solid commitment to the Spanish Cancer Association and all the people who face this disease. We firmly believe in the benefits of psychological support to patients and their family members. This, united with the success of our pink bottle as a symbol of the fight against breast cancer, is what has led us to launch a new wave and to donate more minutes that will help people confront this disease from the beginning and during the entire recovery process”, said Jesús Núñez, Managing Director of the Water and Soft Drinks business unit at Mahou San Miguel and the top representative of Solán de Cabras.

    The AECC’s psychological support programme is totally free of charge and constitutes a great help for people diagnosed with cancer. The service is oriented towards answering questions and assisting people with the problems that arise from the moment someone is diagnosed, over the long course of the disease, and during treatment. And, it works on controlling stress and techniques for confronting this type of situation.

    The brand also participates actively in the women’s races held in Spain, colouring the race with a pink tide of bottles in solidarity with the cause. To date, it has been present in Valencia, Madrid, Vitoria, Gijón, A Coruña and Seville. On 30 October of this year, it will be at the race in Zaragoza and, on 6 November, at the one in Barcelona.

    Committed to health:

    Solán de Cabras, recognised since the eighteenth century as a Medicinal Mineral Water and, in 1790, declared as a Water of Public Interest, and steadfast in its concern for healthy lifestyle habits, has collaborated with numerous initiatives like this one since its beginnings. In addition to this action by Solán de Cabras aimed at the consumer, the Mahou San Miguel company carries out a series of actions to raise awareness aimed at its 2,800 employees to help them integrate physical exercise and healthy lifestyle habits into their daily life. The brand has created, in collaboration with the Health and Well-being department of Mahou San Miguel, the Solán Women’s Running Team, a runners’ club, which not only offers tips on integrating exercise into daily life but also provides information on improving the prevention of numerous diseases, including cancer.

    AECC, 62 years of experience in the fight against cancer

    The AECC, a private NPO (non-profit organisation) declared to be in the public interest, has been working on the fight against cancer for 60 years. The AECC is made up of patients, family members, volunteers and professionals who work together on prevention, awareness, accompanying those affected and raising funds for oncological research projects aimed at improving cancer diagnosis and treatment. The AECC maintains quality oncological research as one of its priority goals and is, today, the social and private institution that provides the most funds, €28 million since 2009, for cancer research. The AECC, through its scientific foundation, channels society’s demand for cancer research by financing scientific and social research programmes through public tenders. These programmes are aimed at achieving scientific advances to improve the outlook for patients and their families, and to consolidate a scientific structure in Spain, while sharing the progress being made with all of society. The AECC’s scientific foundation is certified with the AENOR quality seal. Structured in 52 provincial boards and with over 2,000 offices throughout Spain, the AECC carries out its work through its more than 15,000 volunteers and 680 employees under a philosophy of collaboration with health care authorities, scientific institutions and other entities that pursue goals parallel to those of the association. Always under the principles of independence, professionalism, transparency and proximity.

    News

    SOLÁN DE CABRAS, A “SUPERIOR” TASTE

    The International Taste & Quality Institute recognises the quality of our premium water, to which a panel of international experts assigned a rating of higher than 90%.

    Solán de Cabras received three stars, the highest distinction the jury can award, for the exceptional qualities of its premium water, which were verified in a series of blind tastings.

    Each year the International Taste & Quality Institute gives out the Superior Taste Awards to recognise the products with the best organoleptic characteristics on the market. To do so, it forms a jury of experts that can include sommeliers and professional tasters from across Europe.

    In the 2016 edition, Solán de Cabras received one of the highest awards of the year, thanks, according to the jury, to the “exceptional” characteristics of the premium water brand from Mahou San Miguel, a 100% Spanish, family-owned company. In fact, Solán de Cabras obtained the highest rating possible for these awards: three stars, which recognise only products that score higher than 90%.

    The International Taste & Quality Institute is made up of some of the most prestigious gastronomic organisations in Europe, including associations of chefs, culinary schools and sommeliers from many countries of the European Union. In fact, the Superior Taste Award is the only flavour quality seal granted by opinion leaders, chefs and sommeliers with Michelin stars.

    In fact, the members of the International Taste & Quality jury are members of associations like the Maîtres Cuisiniers de France, the Académie Culinaire de France, the Academy of Culinary Arts, Euro-Toques, the Federazione Italiana Cuochi, the Nordic Chefs Association, the Federación de Cocineros de España (Facyre), the World Master Chefs Society, the Verband der Köche Deutschlands, and the Association de la Sommellerie Internationale (ASI) for beverages.

    A sensory analysis based on the intensity of gustatory pleasure!

    To evaluate the products, the members of the Superior Taste Awards jury undertake blind tastings of each of them, subjecting them to a very rigorous process of sensory analysis. Additionally, the judging is conducted as if the jury members were tasting the products in a family setting, to make the experience of the tasters as similar as possible to that of consumers at home. And, they take into account various reference criteria related to smell, appearance, flavour, texture and mouth-feel, aspects that are examined minutely by the members of the jury. They also write comments and, when necessary, provide suggestions for improving the product.

    Following the tastings, the International Taste & Quality Institute issues a graph detailing the different ratings and synthesising the comments and suggestions made by the jury to the participating companies.

    The ceremony for the Superior Taste Awards will be held on 2 June 2017, at the Cercle Royal Gaulois in Brussels, and will be attended by the winners as well as some of the most representative palates of the Old Continent.

    News

    INITIATIVE

    SOLÁN DE CABRAS LAUNCHES THE “HOYO SOLIDARIO” GOLF INITIATIVE

    Through this initiative, Solán de Cabras will “dress” in pink more than 20 tournaments all over Spain to demonstrate its commitment to people fighting cancer.

    For each natural par-3 that players score in the more than 20 tournaments all over Spain selected by the brand, Solán de Cabras will donate €5 to the Spanish Cancer Association.

    The ‘Hoyo Solidario” is one of the actions that the premium water brand has been carrying out for the past two years with the AECC using golf as a vehicle.

    The initiative is part of the #SoGolf hashtag that Solán de Cabras uses to give visibility to its collaboration with this sport.

    More than 20 tournaments over the year will dress up in pink for a good cause. Solán de Cabras, which has been collaborating with the AECC for two years through its ‘”Gotas de Solidaridad” [Drops of Solidarity] campaign, expands its initiatives to golf through its “Hoyo Solidario” action. This consists of setting a Par-3 for each course, and for each natural one the participants score, the premium water brand will donate €5 to this organisation.

    The first competition to host the “Hoyo Solidario” was the Pro-Am of the Challenge Trophy on 27 April, which will be joined by another nineteen in different parts of Spain over the year.

    For Jesús Núñez, Managing Director of the Water and Soft Drinks business unit at Mahou San Miguel and top representative of Solán de Cabras, this action represents “our commitment to healthy living and to the Spanish Cancer Association. Our goal is to continue contributing to this cause in order to support people who are fighting every day to overcome the disease”.

    Solán de Cabras and the AECC

    Since 2014, Solán de Cabras and the AECC have been collaborating directly through “Gotas de Solidaridad” [Drops of Solidarity], an initiative that demonstrates the brand’s commitment to people striving to overcome the disease and to their family members. Through this project, Solán de Cabras created an iconic pink-coloured bottle in order to help women and families affected by breast cancer.

    To do so, the brand transformed its contribution to AECC into psychological support for both patients and their family members through the toll-free telephone line run by the association. In this way, the “‘Special Reserve’ of mineral waters lends its support to a tremendously important cause by helping people to face and overcome the disease. To date, the Solán de Cabras donation has taken the form of more than 30,000 minutes of professional psychological support, to which another 24,000 will be added for this year’s edition. And, according to preliminary estimates, those 54,000 minutes will make it possible to take over 8,000 calls.

    #SoGolf

    This hashtag promoted by Solán de Cabras is where all the actions surrounding this sport converge. Through it, the members of the Pro Spain Team of golfers talk about their motivations, their daily life and their impressions over the course of the season, and spread the word about all the initiatives, like “Hoyo Solidario”, aimed at giving this sport another dimension.

    AECC, 63 years of experience in the fight against cancer

    The AECC, a private NPO (non-profit organisation) declared to be in the public interest, has been working on the fight against cancer for 63 years. The AECC is made up of patients, family members, volunteers and professionals who work together on prevention, awareness, accompanying those affected and raising funds for oncological research projects aimed at improving cancer diagnosis and treatment. The AECC maintains quality oncological research as one of its priority goals and is, today, the social and private institution that provides the most funds for cancer research, with €32 million dedicated.

    The AECC, through its scientific foundation, channels society’s demand for cancer research by financing scientific and social research programmes through public tenders. These programmes are aimed at achieving scientific advances to improve the outlook for patients and their families, and to consolidate a scientific structure in Spain, while sharing the progress being made with all of society. The AECC’s scientific foundation is certified with the AENOR quality seal.

    Structured in 52 provincial boards and with over 2,000 offices throughout Spain, the AECC carries out its work through its more than 18,000 volunteers and 670 employees under a philosophy of collaboration with health care authorities, scientific institutions and other entities that pursue goals parallel to those of the association. Always under the principles of independence, professionalism, transparency and proximity. The AECC is an NGO accredited by the Fundación Lealtad.

    In 2014, the AECC provided assistance to more than 440,000 people affected by this disease.

    Internationalisation is one of the main strategic lines for developing its business. Mahou San Miguel produces more than 70% of the Spanish beer consumed in the world and is present in over 60 countries.

    News

    “GOTAS DE SOLIDARIDAD” AGAINST BREAST CANCER

    Solán de Cabras relaunches its pink bottle to demonstrate its commitment to women affected by breast cancer.

    The brand will donate 20,000 of personalised psychological support to patients and their families through the toll-free telephone line of the Spanish Cancer Association.

    In addition, it will help raise the visibility of the personal experience of women who suffer from this disease.

    More and more people, institutions and companies are joining forces in the fight against cancer. This demonstrates society’s commitment and awareness at all levels for conquering this disease and showing solidarity with people who suffer from it.

    It is a field in which Solán de Cabras has been a pioneering brand thanks to its collaboration with the Spanish Cancer Association through successful initiatives such as the pink-coloured bottle. The “‘Special Reserve’ of Mineral Waters” once again dresses up, for the third consecutive year, in this colour, which gives visibility to the daily struggle of thousands of people against this disease.

    As on previous occasions, the bottle is the visible symbol of a much deeper and longer-term commitment, which the brand has entered into with the Spanish Cancer Association to support both patients and their family members. To achieve this, Solán de Cabras will participate this year by donating 20,000 minutes of psychological support through the dedicated telephone line of the AECC, a service the brand has collaborated with actively in recent years. To date, the donation of Solán de Cabras to this service has made it possible to take over 3,000 telephone calls.

    “Our commitment to people suffering from this disease, to the Spanish Cancer Association and to consumers is total”, states Jesús Núñez, Managing Director of the Water and Soft Drinks business unit at Mahou San Miguel and the top representative of Solán de Cabras. “In previous editions, the launch of our special edition has been so successful that many people were unable to get their hands on a bottle. So, this year, we’ve decided to maintain and even strengthen the campaign, so that everyone who wants one can get it”.

    For her part, Noema Paniagua, Managing Director of the AECC, stressed that “the Spanish Cancer Association has been a pioneer in oncological care and has been providing this free service since the 1980s. We are aware of the enormous impact a cancer diagnosis can have and that professional psychological attention to the patient and to the family is absolutely necessary from the first moment and over the entire disease process”. The launch of this new bottle was done under the slogan “Gotas de Solidaridad” [Drops of Solidarity], a concept we use to make consumers participants in our commitment to this initiative and to raise the visibility of all of the people who collaborate in the fight against cancer.

    True stories

    One of the new features this year, in fact, is recognition of the importance of psychological support for overcoming the disease. The brand has used its social media channels to give a voice to Arantxa, Ana Belén and Marisa, three women who managed to overcome the disease thanks to the support of their families and of the volunteers at the AECC’s psychological help line.

    Solán de Cabras recorded their stories in a video in which each of them tells about her personal experience and expresses gratitude for the support she received throughout the process. Their testimonials will be available soon on the brand’s digital channels.

    Lastly, so that everyone can share this commitment, Solán de Cabras laid the groundwork for giving visibility to this initiative on social media. The brand’s Twitter account (@Solan_de_Cabras) has been used to energise the conversation under the hashtag #GotasdeSolidaridad to allow users of this social media to collaborate in the campaign. For each tweet that mentions the hashtag, the brand will donate an extra minute to the AECC’s psychological help line, up to a maximum of 4,000 minutes. In this way, Solán de Cabras has increased its support to this stream of solidarity by 25%.

    The AECC’s psychological support programme is totally free of charge and constitutes a great help for people diagnosed with cancer. The service is oriented towards answering questions and assisting people with the problems that arise from the moment someone is diagnosed, over the long course of the disease, and during treatment. And, it works on controlling stress and techniques for confronting this type of situation.

    Committed to health

    Solán de Cabras, recognised since the eighteenth century as a Medicinal Mineral Water and, in 1790, declared as a Water of Public Interest, and steadfast in its concern for healthy lifestyle habits, has collaborated with numerous initiatives like this one since its beginnings.

    In addition to this action by Solán de Cabras aimed at the consumer, the Mahou San Miguel company carries out a series of actions to raise awareness aimed at its 2,800 employees to help them integrate physical exercise and healthy lifestyle habits into their daily life. The brand has created, in collaboration with the Health and Well-being department of Mahou San Miguel, the Solán Women’s Running Team, a runners’ club, which not only offers tips on integrating exercise into daily life but also provides information on improving the prevention of numerous diseases, including cancer.

     

    AECC, 62 years of experience in the fight against cancer

    The AECC, a private NPO (non-profit organisation) declared to be in the public interest, has been working on the fight against cancer for 60 years. The AECC is made up of patients, family members, volunteers and professionals who work together on prevention, awareness, accompanying those affected and raising funds for oncological research projects aimed at improving cancer diagnosis and treatment. The AECC maintains quality oncological research as one of its priority goals and is, today, the social and private institution that provides the most funds, €28 million since 2009, for cancer research.

    The AECC, through its scientific foundation, channels society’s demand for cancer research by financing scientific and social research programmes through public tenders. These programmes are aimed at achieving scientific advances to improve the outlook for patients and their families, and to consolidate a scientific structure in Spain, while sharing the progress being made with all of society. The AECC’s scientific foundation is certified with the AENOR quality seal.

    Structured in 52 provincial boards and with over 2,000 offices throughout Spain, the AECC carries out its work through its more than 15,000 volunteers and 680 employees under a philosophy of collaboration with health care authorities, scientific institutions and other entities that pursue goals parallel to those of the association. Always under the principles of independence, professionalism, transparency and proximity.

    News

    SOMUN

    SOLÁN DE CABRAS PRESENTS SOMUM

    We launched an application especially designed to enable future mothers to stay properly hydrated during pregnancy and breastfeeding.

    Somum uses functionality based on new technologies that work with mobile devices and smart bracelets.

    Pregnancy is one of the most important stages in the life of most women. The physical changes that take place in a woman’s body make it essential to increase attention to certain aspects. One of the most important ones is hydration.

    At Solán de Cabras, we are aware of this situation, and so we presented Somum, a new application for smartphones that works with a smart bracelet (wearable technology) to control daily hydration levels during pregnancy and breastfeeding in a personalised way and in real time.

    It also includes tips on health and nutrition, measures the calories burned and number of steps walked, as well as alerts about controlling weight and other aids for monitoring changes throughout the process.

    To calculate the recommended daily fluid intake, Somum uses certain factors determined by medical experts, as well as physical characteristics, specific hydration needs during pregnancy (and breastfeeding), including information about the environment such as the outdoor temperature. All of this information is linked to the daily activity of the future mother, which is collected using a smart bracelet.

    But, why is hydration important during pregnancy? During this period, there are a series of physiological changes that increase fluid needs; these include increased cardiac output and sodium and fluid retention (in general, women retain an average of 6.5 litres in a normal pregnancy).

    These changes help the foetus to grow properly and, to a certain extent, protect the mother from risks during delivery, such as haemorrhages.

    Among other benefits, drinking water during pregnancy increases plasma volume, helps to maintain the amount of amniotic fluid, and prevents constipation and urinary infections in the mother. And, it helps prevent the risk of dehydration in women who experience vomiting related to morning sickness (typical of between 50% and 90% of pregnant women).

    Moreover, Somum also accompanies women during breastfeeding, as 90% of breast milk is water. In addition, the newborn needs proportionally more water than in earlier developmental stages, which increases the mother’s sensation of thirst.

    Main functionality:

    • Monitoring and recommendations: Somum links wearable technology that functions as a monitoring system with an application for smartphones that turns all of the information received into hydration recommendations for the expectant mother. The application offers personalised information about the amount of water to be consumed daily, as well as the calories burned and the number of steps walked (movement).
      It also monitors the Body Mass Index (BMI), and if the limits recommended by medical experts are exceeded, recommends seeing a doctor to ensure that the weight gain is under control.
    • Targets: To encourage and help wearers meet hydration goals during pregnancy, and to achieve other objectives for a healthy pregnancy, the application includes a series of targets for the user, which can be consulted in a section of the app, with a notification being sent out each time one of them is met.
    • Tips: Each day the application supplies a tip created by medical experts specifically for that particular point in the pregnancy. These tips are organised weekly to accompany and help the future mother during the entire period of pregnancy and breastfeeding. Additionally, these can be consulted and shared in a specific section, classified by the content type
    • History: In order to see and monitor the daily evolution of hydration, movement and calorie-burning, the app has a section that shows the data as a graph visually and compared to all the days the app has been in use.
    • Activities: The Activities section is intended to keep track of all of the wearer’s exercise activities that do not require movement measurable by the bracelet. Aerobics, dance, elliptical machine, Pilates, yoga… all rated by health professionals as activities suitable during pregnancy.

    The bracelet can be purchased exclusively from the Solán de Cabras e-commerce site: tienda.solandecabras.es

    News

    COMMITMENT

    SOLÁN DE CABRAS STRENGTHENS ITS COMMITMENT TO THE SPANISH CANCER ASSOCIATION

    • The brand coloured its bottle pink to contribute to the programme of psychological support of the Spanish Cancer Association (AECC).The launch was presented within “Gotas de Solidaridad” [Drops of Solidarity], a campaign that is part of the framework agreement between Solán de Cabras and the association.

      The bottle will be “transformed” into 20,000 minutes of personalised attention to patients and family members.

    Solán de Cabras strengthens its commitment to the women and families affected by breast cancer. For the second consecutive year, the “‘Special Reserve’ of mineral waters” is launching a special pink-coloured edition of its iconic bottle in two formats as part of its “Gotas de Solidaridad” campaign. In total, the brand will put over 9.5 million bottles (5.7 million in the 1.5-L format and 3.8 million in the 33-CL format) on the market. These will be transformed into 20,000 minutes of psychological support through the Spanish Cancer Association’s telephone help line. These numbers represent a significant strengthening of the action carried out in 2014, when close to 2.5 million units were put on sale. The new launch, spurred by the tremendous support lent by consumers to the initiative last year, expands the availability of the pink bottles to practically every leading supermarket and big-box store in Spain. For the Managing Director of the Water and Soft Drinks business unit at Mahou San Miguel, Jesús Núñez, “this initiative is yet another demonstration of our commitment to prevention and to promotion of healthy lifestyle habits. On this occasion, we wanted to put our brand icon, our shade of blue, at the service of this cause. The goal of this project is to be at the side of women and their families from the first moment and to give them strength through a stream of positive messages and psychological support. In this collaboration, our consumers also have a big role. Their commitment has been essential for expanding the reach of the initiative and so that every citizen can collaborate in it”. For her part, Isabel Oriol, President of the AECC, stressed that “the Spanish Cancer Association has been a pioneer in oncological care and has been providing this free service since the 1980s. We are aware of the enormous impact a cancer diagnosis can have and that professional psychological attention to the patient and to the family is absolutely necessary from the first moment and over the entire disease process”. The AECC’s psychological support programme is totally free of charge and constitutes a great help for people diagnosed with cancer. The service is oriented towards answering questions and assisting people with the problems that arise from the moment someone is diagnosed, over the long course of the disease, and during treatment. And, it works on controlling stress and techniques for confronting this type of situation. In parallel with the point-of-sale action, Solán de Cabras has launched an action on social media which sends messages of support to women affected by this disease: “Gotas de Solidaridad”, drops of solidarity. The goal is to create a stream of solidarity that, message by message, bottle by bottle, encourages them and gives them strength in their fight against cancer. Solán de Cabras, recognised since the eighteenth century as a Medicinal Mineral Water and, in 1790, declared as a Water of Public Interest, and steadfast in its concern for healthy lifestyle habits, has collaborated with numerous initiatives like this one since its beginnings. In addition to this action by Solán de Cabras aimed at the consumer, the Mahou San Miguel company will carry out a series of actions to raise awareness aimed at its 2,500 employees. The company will present workshops in which AECC experts, along with the people at the company responsible for health, will give talks at all the offices and production facilities to raise the awareness of their employees of the importance of early detection and healthy lifestyle habits, and to provide information on cancer. AECC, 62 years of experience in the fight against cancer The AECC, a private NPO (non-profit organisation) declared to be in the public interest, has been working on the fight against cancer for 60 years. The AECC is made up of patients, family members, volunteers and professionals who work together on prevention, awareness, accompanying those affected and raising funds for oncological research projects aimed at improving cancer diagnosis and treatment. The AECC maintains quality oncological research as one of its priority goals and is, today, the social and private institution that provides the most funds, €28 million since 2009, for cancer research. The AECC, through its scientific foundation, channels society’s demand for cancer research by financing scientific and social research programmes through public tenders. These programmes are aimed at achieving scientific advances to improve the outlook for patients and their families, and to consolidate a scientific structure in Spain, while sharing the progress being made with all of society. The AECC’s scientific foundation is certified with the AENOR quality seal. Structured in 52 provincial boards and with over 2,000 offices throughout Spain, the AECC carries out its work through its more than 15,000 volunteers and 680 employees under a philosophy of collaboration with health care authorities, scientific institutions and other entities that pursue goals parallel to those of the association. Always under the principles of independence, professionalism, transparency and proximity. In 2013, the AECC provided assistance to more than 400,000 people affected by this disease. A 100% Spanish, family-owned company, a leader in the beer sector in our country with a production share of over 37%. It has eight brewing centres, seven in Spain and one in India, two mineral water springs with associated packaging plants, and a team of over 2,500 employees. In 2010, it developed its new CSR strategy, which can be summed up with the slogan “An active engagement”, and released its first sustainability report. Since then, and with the challenge of becoming a reference in CSR in the beverage sector, it has carried out new initiatives and boosted others it has been working on for years, including both projects with a general scope and others linked to regions where it has production facilities. Currently, the CSR strategy of the brewing company revolves around five axes: responsible people management; commitment to ethical management with responsible marketing; the environment; responsible consumption, nutrition and health; and local commitment.

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